Kylie Jenner really said diamonds are a girl's best friend. The beauty mogul made her Victoria's Secret Fashion Show runway debut on October 18, wearing the brand's iconic Fantasy Bra, valued at a jaw-dropping $50 million. Yes, MILLION.

The custom piece was designed by Jacob & Co. and features 4,410 natural diamonds surrounding a 75.54-carat yellow diamond centerpiece. It took 15 craftspeople more than 1,000 hours to create, weighs almost four pounds, and is officially the most expensive Fantasy Bra in the brand's history. Casual outfit details, obviously.

Kylie paired the sparkling lingerie with a crystal-studded thong, a sheer white miniskirt, clear heels, and dramatic white feathered wings. Her mom Kris Jenner and boyfriend Timothée Chalamet were in the audience cheering her on, because imagine watching your daughter or girlfriend casually walk out wearing $50 million worth of diamonds.

The moment was especially significant because the Fantasy Bra hadn't appeared on the Victoria's Secret runway since 2018, when Elsa Hosk wore it. Kylie also made history as the first person who isn't a Victoria's Secret Angel to model the iconic piece, proving the brand was ready to do something a little different this year.

The internet is going to be talking about this one for a while. Between the price tag, the diamonds, and Kylie's surprise runway debut, Victoria's Secret definitely knew how to make its Fantasy Bra comeback impossible to ignore.