Your food photography skills might finally be worth something. Papa Johns has launched a new promotion called "Snap a Pizza, Get a Free Pizza", rewarding customers with a free large one-topping pizza for photographing their order and sharing honest feedback about it. The 2-week campaign launched on November 9 and is part of the chain's push to improve its food and customer experience. 

Getting the reward requires a little more than simply snapping a picture. Customers must be enrolled in Papa Rewards, opt in to text messages and place an order worth at least $15 through the Papa Johns app or website. They'll then receive a text prompting them to photograph their pizza before eating it. 

The photo must be real and unedited, and customers will also need to leave feedback about the bake, crust and overall experience. Once the submission is confirmed, the free large one-topping pizza will appear in their Papa Rewards offers. There's one small catch, though: redeeming it requires a further purchase of at least $5. 

For Papa Johns, the idea is to turn the internet's obsession with photographing food into useful customer feedback. The company says the photos and reviews will help it identify where it can improve, from pizza quality to restaurant service. So next time someone tells you to stop taking pictures of your food, just tell them you're building your pizza portfolio.