Sabrina Carpenter is bringing a little Hollywood glamour to Johnnie Walker's latest "Keep Walking" campaign, and naturally, she's making it look GOOD. The singer stars in a new cinematic collaboration with the Scotch whisky brand, serving vintage-inspired fashion and plenty of signature Sabrina charm.
The campaign's centerpiece is a new short film directed by Academy Award-winning filmmaker Damien Chazelle, known for "La La Land" and "Whiplash". Drawing inspiration from French New Wave cinema, the film follows Carpenter through a world of celebrations, unexpected moments and playful rule-breaking, all built around the brand's message of progress and creative self-expression.
Carpenter described the project as a creative adventure, revealing that she's been a longtime fan of Chazelle's work. The collaboration gives her the chance to bring her own personality and style into the campaign, with the visuals leaning into a glamorous, cinematic aesthetic rather than a traditional celebrity advertisement.
This is the latest chapter in Carpenter and Johnnie Walker's multi-year partnership, which began in 2025 and has already delivered her signature Go Go Highball cocktail and a limited-edition Black Label bottle inspired by her style. With another major pop culture name joining forces with a global brand, Sabrina is continuing to prove that her influence stretches well beyond the music charts.